Talent attraction for Rocket Fuel

yBC was asked to help fast growing technology company Rocket Fuel attract top talent to the business with a series of key talent attraction videos.

Rocket Fuel was founded in 2008 and is now one one of the fastest-growing technology companies in the world with offices in 20 countries. It specialises in working with Big Data and artificial intelligence. Rocket Fuel’s technology solutions are used by 500 of the worlds leading brands. The company also works in thought leadership for marketing and digital publishing.

yBC was asked to produce a series of talent attraction videos for Rocket Fuel, which involved shoots in London and Hamburg, as well as the use of special slow motion and steady-cam equipment. yBC filmed around the Rocket Fuel offices and spoke to dozens of employees to find out what they think about working for Rocket Fuel. The aim was to produce videos that will offer potential employees an insight into the company, help attract top talent, and showcase the company’s fast paced, competitive and innovative characteristics. yBC discovered that people choose to work at Rocket Fuel for many different reasons.

yBC conceived a concept whereby employees told stories in their own words. This material was edited into a documentary about working at the company, together with stand alone clips where each person could tell their own story.

The content was produced in both English and German.