As part of a wider strategy, Architas was looking to create empathy and conversation amongst its IFA audience and wanted to use video as a key tool.
yBC was invited in and made recommendations around series of interviews with IFA’s to find out what was on their minds. The interviews were set up, shot, and edited by the yBC team and the resulting hero video and series of clips has had great impact for Architas within this market.
In the video below you can see the main/hero video – 10 additional videos were created as part of this campaign.
