Never been so animated

Over the last 10 to 15 years, it has become increasingly hard to get attention in almost every market. Consumers have been suffering information overload and there are so many platforms, media format and channels, that some marketers are finding it really hard to get cut through. We’re constantly working with clients to keep ahead
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Feel the force – Star Wars film production technology for corporate clients

For many months, we’ve been working with our team to plan and test new studio technology which has only recently hit the market. This week, we’ve introduced it to a key client in Switzerland for a crucial project. The most recent Star Wars film, “The Mandalorian”, used groundbreaking studio technology to create numerous complex and
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ReThink interview team captures 25 new interviews for the Regenerate series

July has been a busy month for the team at ReThink. As well as the 25 international interviews which have started to roll out via the ReThink Regenerate series, the team has been busy with editorial shoots in Wānaka and and Dunedin, New Zealand. Expect to hear from Upper Clutha locals like Ben Taylor, chair
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Global Consulting Firm: “The best content we’ve ever made”

It’s not unusual for us to get great feedback from our clients. In fact, this is one of the key measures we pride ourselves on. But when senior executives at a global consulting firm with over 61,000 employees tell you that the content you’ve produced is “the best content we’ve ever made”, well that’s a
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Taking market research to a whole new level

One of the biggest challenges brands faced – and always have – is market insight. When expanding into a new market, launching a new product or service, or even trying to grow sales with an existing client base, insight is absolutely key. It can be the difference between “achieving some growth” and absolutely “nailing it”.
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Seeking presenters for online shows

The yBC team is seeking presenters for an upcoming series of our ReThink shows and other content for the web. Key requirements: Must have a British accent (incl. any regional UK accent) Articulate and confident Based in or near Wanaka, New Zealand will be a huge advantage Good availability for video/audio capture (up to half
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yBC seeks NZ based design and edit freelancers

We’re looking for two New Zealand based freelance professionals work with our team on current projects.  Both positions will start with small, specific deliverables, but the work could very well scale significantly. As a freelancer, you’ll need your own equipment and base, and be experienced delivering great quality outputs first time. Details of requirements for
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yBC announces new “ReThink” channel

As digital engagement specialists, we’re just a little bit more than excited to announce the launch of a new online channel to help organisations navigate the impacts of Covid-19.  The world has certainly changed, almost overnight, and for many, the next few months and weeks are going to be very challenging. With these massive challenges
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New service launched to increase engagement despite Covid-19

In our new normal, all businesses will be heavily restricted with events and meetings. This will fundamentally change how organisations use content to build and maintain relationships. Research shows that episodic, multi-topic, binge-worthy content performs way better than other content types: think video series, mini-documentaries, podcasts, information bulletins, digital briefings…  These formats enable you to
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A dozen more Brilliant Minds join the channel

Last week, the teams from yBC and Harvey Thorneycroft Limited came together once again for two days of concentrated filming in London.  Over a dozen new people joined as interviewees/commentators on the rapidly expanding Brilliant Minds channel. Amongst them, Lord Seb Coe, well known British politician and former track and field athlete. As a middle-distance
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