World class content marketing and digital engagement platforms

Case Studies View more

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20+ websites for global consultancy

Horwath HTL's previous website was clearly not delivering what their global network of offices needed, meaning that their marketing wasn’t always joined...

Digital video campaigns drive 64% YoY traffic growth

For many years we have delivered digital video campaigns for this B2b consultancy and measured the performance year on year. The dashboard below shows...
Dr Nikki Williams

Energy Industry Channel for Australia

After sharing a stage together in Bangkok last October, Mark Sinclair and Dr Nikki Williams of the Australian Coal Association got talking. Mark had been...
Facebook video case study holborn

Facebook video campaign delivers great ROI

When it emerged that the much-needed upgrade to Holborn Underground Station was in doubt earlier this year, inmidtown chose to use online video to educate...

Fly on the wall docos for Leader in Global Equities

Together with leading financial services publisher Last Word Media, yBC produced a series of 5 documentary films for Standard Life Investment's Global...

Igniting Digital Networks for Sports Stars

World Cup winning managers. Rugby stars. Fighter pilots. Mountain climbers. Formula 1 racing bosses. Specialising in unforgettable events and relationship...

yBC helps industry bodies and market leaders adapt to a networked economy where fundamental business assumptions are changing fast. Our industry engagement platforms use a 5 step process to bridge the technology gap to clients, consumers, allies and stakeholders. As the value of centralised marketing approaches decline, flexible industry engagement platforms help you to organise your market networks and collaborate with allies, customers and stakeholders in valuable ways.

Industry Engagement platforms help you to energise audiences, grow stakeholder networks, deliver digital products, and measure success in realtime.

Client reviews


“This looks outstanding! What an incredible job, I am literally blown away…. this has exceeded all our expectations.”

Jamie Hinchliffe, co-founder of LWM and Group Publishing Director

harvey image2

“The future is all about sharing. The Sharing Economy is something that I have always believed in here at Harvey Thorneycroft Ltd, but my frustrations were that I had no way of being able to access the network of people that I have got to know ...

Harvey Thorneycroft, Director, Harvey Thorneycroft Ltd


“Stronger messaging, greater impact, higher open rates, more web traffic, better profile. Our investment in yBC is really paying dividends and I would recommend them highly to any business wishing to do the same.”

James Chappell, CEO, Horwath HTL