Challenger brand going head to head with big names in global consultancy

Horwath HTL is a global consultancy in the hospitality, travel and tourism sector, with consultants all over the globe advising boards and investors as they seek growth in the sector. We’ve worked with the Horwath HTL team for well over a decade, having already built three iterations of their online presence for the business.

In 2024, Horwath HTL is launching an ambitious project – the largest they’ve ever undertaken. It includes sharpening their visual branding, refining their articulation, recalibrating their services – all with a viewto going “head to head” with some of the biggest names in global consultancy.

This project will see the yBC team combine over 25 global websites in a single online platform, including regional sites and localisations.

yBC co-founder and Head of Production and Platforms, James Kirk, says that it’s a great opportunity to help Horwath HTL raise its game further. “With so much now riding on how an organisation presents online, and with the availability and flexibility of a range of digital technologies and platforms, this is a great time for our client to invest in significant changes. We’re building a dynamic, super smart, flexible and technically up-to-date site on yBC’s publishing tech stack. I’m excited to lead the team on what will be a very high impact project.”

The core mission of the project is to help Horwath HTL compete with larger consultancy players showing in interest in the firm’s niche field. “There is no better way to present a consultancy’s thinking, research and depth of local knowledge.”

The project is underway during 2024 and is set to launch in Q4 2024.