Human decision making is based on experience and judgement. Experience itself comprises memories, of which there are several different types: Semantic, episodic, motor and procedural memories are defined by psychologists as different capacities of a human brain. Some memories have to be consciously ‘dug out’, whereas others are almost innate –for example riding a bicycle.
The way companies and professionals undertake business development and prospecting for new clients is changing. For those in a B2C environment there is a major technological and demographic shift to adapt to. When it comes to professionals, and those in a B2B environment, the way we go about business development is being transformed by the
The rise of social network sites like Facebook, LinkedIn, and Twitter means this is the age of consumer web based relationships. They not only change the way we interact between one another, but they are disrupting and changing whole sectors, from marketing to FMCG to the media. These information flows generate exponential amounts of unstructured
Markus Becker on those sectors which are embracing digital transformation.
We are swamped with data – even our movements are tracked by mobile networks, and stored. Our web tracks are everywhere and our purchasing habits both online and offline are fully traceable. Businesses and security agencies are swamped with data, and yet there is widespread dissatisfaction about query tools and data analytics. Ask the right
James Parker, of GSK, on the next challenge with big data.
Markus Becker of SPS International speaks about measuring Digital Transformation
Manny Aparicio, co-founder and CEO at Saffron Technology, speaks about big data analytics and the new type of customer segmentation.
In a world where volatility is the new reality, the past is no longer useful in predicting the future. We need to get comfortable with extreme events and rapid change.
Keith Holdt discusses complex document management case study from the insurance sector