Hospitality leaders debate technology strategy

Executives from major hospitality brands will discuss and debate technology strategy at the Hotel Distribution Event 2014. yBC will be attending the second annual Hotel Distribution Event this week. The event, run by href=””>Hotel Analyst, discusses technology strategy issues and looks at the impacts and opportunities created for the hospitality sector. We are looking forward to fascinating presentations from
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AHIC celebrates 10 years

Hospitality industry leaders discuss the Middle East hospitality industry at 10th annual AHIC conference in Dubai The yBC team headed to Dubai this month for their annual visit to Bench Event’s AHIC (Arabian Hotel Investment Conference). This year was a particularly special event as it was AHIC’s tenth anniversary. For ten years, the event has been
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Does Effective Decision Support require both Wisdom and Experience?

Human decision making is based on experience and judgement. Experience itself comprises memories, of which there are several different types: Semantic, episodic, motor and procedural memories are defined by psychologists as different capacities of a human brain. Some memories have to be consciously ‘dug out’, whereas others are almost innate –for example riding a bicycle.
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Business development through digital disruption

The way companies and professionals undertake business development and prospecting for new clients is changing. For those in a B2C environment there is a major technological and demographic shift to adapt to. When it comes to professionals, and those in a B2B environment, the way we go about business development is being transformed by the
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Social Media: broadcast vs. engagement

Guy Rigby, on the change from broadcast marketing to marketing which engages the audience.

Digital Revolution – Technology replacing professionals in 10 years

Graeme Codrington on a Digital Revolution effecting every industry.

LinkedIn: Why your profile is probably boring…

James Potter on the power of a good LinkedIn profile

Big data – Today’s data challenge is management not capture

James Parker, of GSK, on the next challenge with big data.

New Marketing: social media vs. traditional marketing

Stan Rapp of Enguage speaks about the new marketing methods vs. traditional marketing methods.

Facebook Bank: The Bank of Facebook

Adam Morallee, of Mishcon de Reya on the Facebook Bank.