Sustainable tourism: from oxymoron to mandatory symbiosis

It’s not often that you get to see an industry completely reinventing itself in the face of an existential challenge – but that’s what’s happening to the New Zealand tourism industry right now. In the face of climate change, a global pandemic and a seismic shift in consumer expectations, the tourism industry of Aotearoa New
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AHIC celebrates 10 years

Hospitality industry leaders discuss the Middle East hospitality industry at 10th annual AHIC conference in Dubai The yBC team headed to Dubai this month for their annual visit to Bench Event’s AHIC (Arabian Hotel Investment Conference). This year was a particularly special event as it was AHIC’s tenth anniversary. For ten years, the event has been
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Online engagement strategies presented in Budapest

yBC’s Mark Sinclair was invited to share online engagement strategies with a keen audience in Budapest last week. The presentation took place on the second day of a mining industry conference, which brought together hundreds of key executives from global mining companies, along with executives from some of the biggest consumers of the minerals they
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Online engagement strategies Budapest

Hospitality VS … let the games begin!

Investment, OTAs, Government, Operators, Generation Y… We asked the experts at the Berlin IHIF to comment on the issues the industry would grapple with in 2013. Here’s what they said!

Creating positive online sentiment with engaged consumers

The explosion in the way that everyone uses technology has dominated much conversation over the last few years. Technology, and more specifically the Internet, has brought new opportunities and new headaches for some in the way they communicate with stakeholders. Consumers now engage with brands more directly in an online world which is completely segregated
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Europe needs to demonstrate growth to attract investment

With the green shoots of growth being seen across the European market, many believe we are seeing early optimism for not only the hospitality sector but all industry. However, with increasing influence of alternative markets, like China and Brazil, the EU needs to showcase itself as a great place too for capital investment. As a
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