Online business TV and the transformation of business development strategy
Online business tv is changing business development strategy in the way businesses generate demand and nurture new prospects.
Business development through digital disruption
The way companies and professionals undertake business development and prospecting for new clients is changing. For those in a B2C environment there is a major technological and demographic shift to adapt to. When it comes to professionals, and those in a B2B environment, the way we go about business development is being transformed by the
Rise of the Consumer Web
The rise of social network sites like Facebook, LinkedIn, and Twitter means this is the age of consumer web based relationships. They not only change the way we interact between one another, but they are disrupting and changing whole sectors, from marketing to FMCG to the media. These information flows generate exponential amounts of unstructured
New Opportunities In New Information Flows
With so many conversations going on in social networks and on blogs companies are having a hard time keeping up with the new information flows. Doing this will become key to using big data tools effectively, and marketing to your customers better than the competition. We have three experts in the changing nature of information
Google+ is creeping up on people
Thomas Power, on the growing dominance Google will have in all our lives.
Social Media: broadcast vs. engagement
Guy Rigby, on the change from broadcast marketing to marketing which engages the audience.
IBM – Midmarket CIO’s rush to analytics and mobile
83% of midmarket CIOs are now looking to invest in analytics and 72% are looking to adopt mobile solutions.