Regenerative tourism report presents insights from Aotearoa New Zealand
At the Tourism Policy School event hosted by the University of Otago in Queenstown in April 2026, Professor…
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Into our fifth year helping a not-for-profit to fly
yBC Founder Mark Sinclair can fly. Not in the Superman sense, but he has a Private Pilot’s licence…
Giving back over $100k (again) this year – 2026
We’re proud to confirm that our Giving Back target for 2026 is $100,000. This means that we will…
Helping the world’s lightest eBike hit the road
Late last year, yBC was asked to help with the launch of an incredible new eBike. In fact,…
yBC’s 2025 Giving Back target nailed!
We’re delighted to have exceeded our Giving Back target for this year – with a grand total of…
Wao podcast gains momentum
It’s been a few months since the launch of the Wao Podcast (you can find it here on…
Getting young people to think aviation
When not-for-profit organisation AOPA NZ decided to set up a charitable foundation to encourage young people to get…
Digging into the DNA of risk culture
This week, yBC announces the launch of a new podcast – produced in collaboration with seasoned risk expert…
Interview: former TfL director/safety chair says London buses “institutionally unsafe”
A fortnight ago, yBC’s Mark Sinclair interviewed Michael Liebreich for the podcast Extraordinary. You can listen to the…
Raising the digital profile of a professor
Professor James Higham is a Distinguished Professor of sustainable tourism – with an honorary role at the University…
Giving Back over $100k in 2025
We’re proud to confirm that our Giving Back target for 2025 is $100,000. This means that we will…
Global consultancy launches fresh new digital home
Last week, yBC client Horwath HTL launched a new website to support its network of 52 global offices.…
European Hydrogen startup makes a splash in the industry
During 2024, the yBC team worked on multiple projects with hydrogen energy startup MorGen Energy AG (formerly H2…
A world first in global tourism emissions
For months leading up to the launch date a few days ago, the yBC team worked very closely…
A presentation to convey a clear message at COP29
Last week, Tourism Emissions Project leader Dr Ya-Yen Sun (Associate Professor, University of Queensland – second from the…
Focussing on the future of a New Zealand icon
There are few destinations in Aotearoa New Zealand more picturesque – and more photographed by international visitors to…
Putting diversity, equity and inclusion front and centre
yBC has been confirmed as the content development partner for a specialist DE&I portal which will launch in…
Global hospitality research project will uncover new insights
A joint project between yBC and global hospitality, tourism and leisure consulting giant Horwath HTL will lead to…
Sustainable tourism: from oxymoron to mandatory symbiosis
It’s not often that you get to see an industry completely reinventing itself in the face of an…
yBC launches Extraordinary Podcast
The team at yBC.tv is thrilled to announce the Extraordinary Podcast – a new podcast from yBC which…