Putting diversity, equity and inclusion front and centre
yBC has been confirmed as the content development partner for a specialist DE&I portal which will launch in summer 2024 (Northern Hemisphere). The portal is being developed in conjunction with London based recruitment and staffing firm SuperStars, and will span the UK, Europe, North America and Oceania. It will include interviews with global experts with
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Global hospitality research project will uncover new insights
A joint project between yBC and global hospitality, tourism and leisure consulting giant Horwath HTL will lead to new insights for hotel owners, operators and investors around the world. The project will result in significant industry information being made available for the first time, with end users being able to query and manipulate data for
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Challenger brand going head to head with big names in global consultancy
Horwath HTL is a global consultancy in the hospitality, travel and tourism sector, with consultants all over the globe advising boards and investors as they seek growth in the sector. We’ve worked with the Horwath HTL team for well over a decade, having already built three iterations of their online presence for the business. In
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Online engagement strategies presented in Budapest
yBC’s Mark Sinclair was invited to share online engagement strategies with a keen audience in Budapest last week. The presentation took place on the second day of a mining industry conference, which brought together hundreds of key executives from global mining companies, along with executives from some of the biggest consumers of the minerals they
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Creating positive online sentiment with engaged consumers
The explosion in the way that everyone uses technology has dominated much conversation over the last few years. Technology, and more specifically the Internet, has brought new opportunities and new headaches for some in the way they communicate with stakeholders. Consumers now engage with brands more directly in an online world which is completely segregated
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