We have recently launched two new wordpress websites for inmidtown, the Business Improvement District (BID) which represents 570 businesses in the Bloomsbury, Holborn and St Giles areas of London.

This is a fantastic area of London, located right between the West End and the City, but often overlooked. It’s got a mix of culture, boutique shops, restaurants, bars, and hidden treasures you can’t find elsewhere. There’s twelve museums in a square mile, including the most visited attraction in the country, the British Museum. These websites are designed to promote the area for inmidtown.

GoToMidtown is for visitors to Bloomsbury, Holborn and St Giles, and will be supported by a social media campaign across several platforms. The other is about starting the discussion about Tomorrow in-Midtown, just to see what people who live, work, and visit the area might want changing. This is a district of London with so much going on, and it is a privilege for yBC to play a role encouraging people to come and experience everything that’s happening here.