Syndicating Brilliant Minds TV to spark innovation
For several years we’ve worked alongside our partners at Harvey Thorneycroft Ltd to create an engaging content channel for UK executives. Called Brilliant Minds, the content features truly brilliant performers from the peak of sports (like Sir Clive Woodward), through to extreme adventurers, heart surgeons, disruption experts, and performance experts. We are now syndicating this
read more
eSports leader hunts corporate revenue
We have been working alongside market leading eSports company Gfinity, to help them position and market their high-tech, central London venue to the corporate world. We delivered an integrated strategy, a new website, video content, and provided marketing campaigns to launch the venue into the corporate sphere.
Animated content library for tech giant
LEF, the thought leadership arm of technology giant CSC (now DXC Technology) produces cutting edge research on how tech is reshaping business. LEF contract yBC to produce a library of hero videos to use in enterprise level campaigns as research was released and key events held. Each video has a unique concept and was scripted
read more
Cooking up: The Digital Chef
We have produced two series of tech videos for The Leading Edge Forum, the thought leadership arm of global technology giant CSC (Now DXC Technology). Lewis Richards – aka the Digital Chef is the star of the show. The Digital Chef demonstrates to industry CIOs how to take low cost, commercially available tech and showcases
read more
Platform developed to benchmark executives
Over the past 10 years we have been working with an executive search and recruitment client that places candidates in top level hospitality roles. We recognised the opportunity to create a platform for our client that modelled the attributes of top tier candidates that were coming through their business – a way to empower their
read more
Cranking up AI in a people business
We were approached by a professional services firm that has recognised the early signs of business model disruption as a result of rapidly changing technology. Our brief was to speak with experts and their clients to further investigate how AI could be deployed in the business. As a result, we hosted an AI Day
read more
Full website “engine change” for top 10 accounting group
A top 10 (UK) accounting firm wanted to improve the flexibility, responsiveness, and impact of their website. They asked yBC to help. Phase 1: In this project we worked to provide them with a superior IT platform. We initially ported their content heavy website from their previous CMS to WordPress, and then together with the
read more
Suite of multi-lingual videos for fund managers
When Standard Life Investments sought to launch their high performing MyFolio fund in Germany, they approached us to produce videos for the launch. We worked with SLI and the fund managers to produce 7 videos (1 Hero video and 6 short supplementary videos) that explained the fund, and its success, in detail. The video and
read more
Hansard International celebrates first 30 years
As a way to celebrate their 30th Anniversary, Hansard International wanted to tell the story of their business in an engaging way, and celebrate 30 years of success. We initially flew out to the Isle of Man (where Hansard International’s headquarters are based) for a day of filming several different company executives. Knowing how important
read more
Microsite marks Hansard International’s 30th anniversary
As a way to celebrate their 30th Anniversary, Hansard International engaged us to develop a microsite to host their year long campaign including a Hero video. The site hosts a variety of articles, staff Q&As, and videos. Relevant and engaging content is developed by both Hansard International and Last Word Media, and new content was
read more