yBC covers cutting edge of digital marketing

The TFM&A event is set to be huge.

This week I will be in London covering the huge Technology for Marketing & Advertising (TFM&A) show in Earl’s Court. Covering topics like the latest digital, direct, data and CRM solutions this is core business for yBC and I am very excited to see what people are doing as digital media increasingly becomes business-as-usual.

Our client Alterian is a sponsor of the event and part of my brief is to shoot editorial for Alterian’s Engaging Times online video channel. Looking at the work Alterian’s partners are doing for clients I think by the end of the week we will have no shortage of quality stories about what Alterian technology can deliver.