Reputation management – Digital impacts foundations of business
Guy Rigby, Head of Entrepreneurs at Smith & Williamson, on digital impacting the foundations of business
Social businesses – Two sides of the Digital Economy
Sara Daw, MD of the FD Centre on the two sides of the Digital Economy
Social recruitment – 80% of recruitment involves social media
James Potter, The LinkedIn Man, discusses the dynamic change in social recruitment
Social Media: Social tools are behaviours, not marketing channels
Graeme Codrington, a Futurist at TomorrowToday on the mindset shift in marketing
Unstructured data – what are businesses doing about it?
Keith Holdt, Head of Global Sales at Swiss Post, speaks about how to harness unstructured data.
Data Analytics – The demise of traditional market segmentation
Manny Aparicio, co-founder and CEO at Saffron Technology, speaks about big data analytics and the new type of customer segmentation.
Lessons on business from footballers
Footballers, at the top of their game, are not individuals – they are business marketing machines. Businesses turning over millions of pounds a year, with a large team creating value across many areas of interest; music, fashion, stationery, social media etc. Top footballers, it could be said, are similarly placed to CEOs of organisations. They
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Kony 2012: A story is catapulted into our attention
With 100 million views in 6 days, a video released recently is seeing exponential growth in views. Consequently awareness is increasing and action is being taken from those watching. It’s very well produced, hard-hitting, thought-provoking and gives immediate impact. As the narrator says, “there are more people on Facebook now than there was on the
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Social media study 2012: brand websites losing out to social
Global media powerhouse Universal McCann have been undertaking and publishing a major international social media study 2012 documenting web behaviours, preferences and trends over the last few years. We’ve shared the results of previous iterations of the social media study which have highlighted things like the meteoric rise of social media and that video is
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The content marketing explosion [Infographic]
The very talented team at BlueGlass created an infographic this month which pulls together some of the most up-to-date and salient facts, data and trends in content marketing. If you need to get your head around what is happening in this area (which of course we all do), just take a look at this great
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