yBC announces new “ReThink” channel
As digital engagement specialists, we’re just a little bit more than excited to announce the launch of a new online channel to help organisations navigate the impacts of Covid-19. The world has certainly changed, almost overnight, and for many, the next few months and weeks are going to be very challenging. With these massive challenges
yBC at the Entrepreneur Country Forum
yourBusinessChannel recently attended the Entrepreneur Country Forum, at the Royal Institute of Great Britain, for a second time
A Facebook first with inmidtown – social marketing for Facebook company pages
We have been working on something pretty exciting here at yourBusinessChannel, involving social marketing for Facebook company pages. Due to client confidentiality we have been sworn to secrecy until now. With the Business Improvement District ‘inmidtown‘, we have recently produced the longest known Facebook timeline in the world for their new brand GoToMidtown At one
Lessons on business from footballers
Footballers, at the top of their game, are not individuals – they are business marketing machines. Businesses turning over millions of pounds a year, with a large team creating value across many areas of interest; music, fashion, stationery, social media etc. Top footballers, it could be said, are similarly placed to CEOs of organisations. They
Kony 2012: A story is catapulted into our attention
With 100 million views in 6 days, a video released recently is seeing exponential growth in views. Consequently awareness is increasing and action is being taken from those watching. It’s very well produced, hard-hitting, thought-provoking and gives immediate impact. As the narrator says, “there are more people on Facebook now than there was on the
Social media study 2012: brand websites losing out to social
Global media powerhouse Universal McCann have been undertaking and publishing a major international social media study 2012 documenting web behaviours, preferences and trends over the last few years. We’ve shared the results of previous iterations of the social media study which have highlighted things like the meteoric rise of social media and that video is
The content marketing explosion [Infographic]
The very talented team at BlueGlass created an infographic this month which pulls together some of the most up-to-date and salient facts, data and trends in content marketing. If you need to get your head around what is happening in this area (which of course we all do), just take a look at this great
Leading industry analyst: spend more on engaging video, less on print, advertising, PR
There is certainly no lack of evidence and analysis which points to content and publishing, and particularly engaging video, as crucially important in the marketing mix in 2012. In fact, many commentators are saying that brands must “be a publisher” to stand out and even to grow, and that engaging video is key to this.
Back to IHIF Berlin – one year later
In February last year, a team from yBC attended the International Hotel Investment Forum (IHIF Berlin) for the first time, to interview over two dozen industry executives, for yBC’s Hospitality Channel. Almost exactly 12 months on, we’re going back for more … IHIF Berlin is the biggest conference of its type in the world, with
Entrepreneurs – here’s one for the diary!
If you are on the lookout for entrepreneurial advice, guidance or inspiration, then mark next Tuesday in your diary. Imagine having the chance to hear from Julie Meyer (Founder and CEO of Ariadne Capital), Martha Lane Fox (UK Digital Champion and founder of lastminute.com), Paul Lindley (Founder, Ella’s Kitchen) and a dozen other successful entrepreneurs.