ACE provides more evidence story trumps messaging
Recently I had the fascinating experience of working my way through scores of video interviews with Academy for Chief Executives members, in order to edit up testimonials for the organisation. It was the most fun I’ve had editing content in a long time, and a timely reminder that a powerful story is hard to beat.
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Video remains preferred social media activity
If you’re wondering how business can relate to people on social media, I’d recommend taking a look at Universal McCann’s recent Wave 5 social media report. This research, as I’ve mentioned previously, began in 2006 and each new report reveals the changing nature of how people spend time on the internet. In terms of yBC’s
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New Wave report shows rise and rise of social media
Far from being the domain of teenagers, mobile social networking is proving most popular with affluent, well-educated professionals (ie people who can afford a smartphone). This is just one of many nuggets of information about our global social media habits contained in Universal McCann’s latest Wave 5 report. The Wave reports, a series that annually
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The irony of “research in motion”
Tomorrow, I head to Berlin to speak at the annual BlackBerry EMEA Alliance Summit 2010. I’ll be there for the rest of the week. Between 250 and 350 of BlackBerry’s partners – from mobile networks to niche two man developers – will be attending, and there is a packed agenda. Research in Motion (RIM, the
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Promoting the digital mindset
If you haven’t heard of TED, it ‘s worth checking out. A non-profit devoted to “ideas worth spreading”, TED has international as well as local events, like the TEDx New St event I helped Ecademy chairman Thomas Power develop a presentation for last month. Thomas joined an impressive line up of speakers from the marketing
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yBC becomes YouTube partner
We have been active on YouTube for quite some time, but earlier this week we received confirmation yourBusinessChannel has become an official YouTube partner. In addition to being the #1 video site in the world, YouTube is also the second largest search engine on the internet. That’s why we’ve been posting our great content on
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yBC Insight tackles industry issues
This month, we’re in the midst of a very interesting research project for an industry organisation based in Brussels. It involves listening in online to gather intelligence related to their issues – and the early results suggest it’s going to get them a whole lot of information they aren’t getting from any other source.
Video keeps online comms on-message
When bloggers pick up company press releases, more than ¾ of them distort the original company message, according to research from PR firm Burston Marsteller and reported in Emarketer. Burson-Marsteller looked at over 150 messages sent out by FT Global 100 firms, and discovered a significant gap between the message and the coverage. Distortion was highest
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Apple and cool business technology
Stay tuned for some new shows about clever use of technology in business development and HR. We’re going to be interviewing some of Apple’s most interesting clients about how their making technology work for them. As a fan of the whole Apple “experience” I am looking forward to getting started – interesting, and I fully
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Social media: what’s in it for retail?
My colleague and yBC founder Mark Sinclair recently spent a very interesting couple of hours speaking to a breakfast meeting of high-end retailers about social media opportunities. They came to the topic with little information but plenty of curiosity. His job was to answer that all-important question, what’s in it for me? The answer, we
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