yBC announces new “ReThink” channel

As digital engagement specialists, we’re just a little bit more than excited to announce the launch of a new online channel to help organisations navigate the impacts of Covid-19.  The world has certainly changed, almost overnight, and for many, the next few months and weeks are going to be very challenging. With these massive challenges
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Advanced data analytics amidst the Cambrian Explosion of data

Advanced data analytics is set to drive the way we navigate this world of digital transformation. The Big Data explosion is comparable to the Cambrian Explosion, which resulted in the creation of all life on earth. Hal Varian, Chief Economist at Google in Think Quarterly pointed out that ‘between the dawn of civilisation and 2003,
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Does Effective Decision Support require both Wisdom and Experience?

Human decision making is based on experience and judgement. Experience itself comprises memories, of which there are several different types: Semantic, episodic, motor and procedural memories are defined by psychologists as different capacities of a human brain. Some memories have to be consciously ‘dug out’, whereas others are almost innate –for example riding a bicycle.
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Customer loyalty in the hospitality sector

Customer loyalty is based on numerous factors, which can be both difficult to quantify, and sometimes subjective. But every business strives to get the mix of factors right as loyalty generates repeat and new business through word of mouth and brand awareness. The larger the brand the harder this is to get consistent across the
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Rise of the Consumer Web

The rise of social network sites like Facebook, LinkedIn, and Twitter means this is the age of consumer web based relationships. They not only change the way we interact between one another, but they are disrupting and changing whole sectors, from marketing to FMCG to the media. These information flows generate exponential amounts of unstructured
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Sectors embracing digital transformation

Markus Becker on those sectors which are embracing digital transformation.

Realtime Decisions: Data is no Good without Sensemaking

We are swamped with data – even our movements are tracked by mobile networks, and stored. Our web tracks are everywhere and our purchasing habits both online and offline are fully traceable. Businesses and security agencies are swamped with data, and yet there is widespread dissatisfaction about query tools and data analytics. Ask the right
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Real-time intelligence helps FDs build business

Sara Daw on real-time intelligence to aid decision-making.

Social Media ROI – Making profits from digital conversation flows

Keith Holdt, of Swiss Post Solutions discusses Social Media ROI

Big data – Today’s data challenge is management not capture

James Parker, of GSK, on the next challenge with big data.