Big data – Today’s data challenge is management not capture
James Parker, of GSK, on the next challenge with big data.
New Marketing: social media vs. traditional marketing
Stan Rapp of Enguage speaks about the new marketing methods vs. traditional marketing methods.
Digital Transformation – Measuring Digital Transformation
Markus Becker of SPS International speaks about measuring Digital Transformation
Unstructured data – the next challenge
Gayle Sheppard, of Saffron Technology, on unstructured data being a place of opportunity for organisations.
Embracing New Media – Malmaison and HDV embrace new media marketing
Robert Cook, former CEO of Hotel du Vin and Malmaison on staying current with new media channels.
Social Media ROI – How social is saving money at Cisco
LaSandra Brill, of Cisco speaks about Social Media ROI
Customer engagement – how do you know if they are engaged?
Don Peppers, Founding Partner of Peppers & Rogers, speaks about customer engagement.
Business Intelligence – Why we need intelligent systems
Business Intelligence insight from Saffron Technology founder Manny Aparicio
Unstructured data – what are businesses doing about it?
Keith Holdt, Head of Global Sales at Swiss Post, speaks about how to harness unstructured data.
How Artificial Intelligence can save the markets (and our jobs)
In a world where volatility is the new reality, the past is no longer useful in predicting the future. We need to get comfortable with extreme events and rapid change.