Business TV channels go online: Where are you?

yourBusinessChannel explores the birth of internet video and how business TV channels are becoming much more prevalent in marketing.

CEO of Gartner rated Software Innovator on results of yBC video and new website

According to Dr. Hofmann, former VP Research at SAP Labs, “Saffron is the market leader in Associative Memories, having been named one of the top 5 Cool Vendors in Enterprise Information Management by Gartner, Inc., highlighted by Forrester Research, Inc. in The Dawning of the Age of BI DBMS, and recently listed by JMP Securities
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Video call to action functionality launched on yBC VIP Platform

With our technology partner Wistia, we are pleased to announce the launch of our new call to action functionality for yBC’s Video Impact Player (VIP)

Google+, Google Ripples, and Business Video

How Google Ripple illustrates the spread of business video via business networks

You watch, I watch, we all watch. Watching video is the #1 activity on the web.

Watching video is the #1 web activity, followed by Facebook and then Internet banking. And it looks set to grow further as more people get online, more companies understand digital media and the available bandwidth gets better. The popularity of video isn’t being ignored by leading brands and the exponential growth of YouTube has been
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57% open, 41% click… Industry averages? You’ve got to be kidding.

We’re getting quite accustomed to achieving industry beating results on most of our campaigns, but we keep forgetting to tell people about them. On a recent mailout with James Potter, the Linked In Man, (on LinkedIn here) we achieved some rather pleasing results together.  The statistics, below, speak for themselves, but are well over 3x
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Berlin Campaign produces the goods

Madison Mayfair director, Guy Lean discusses succesful Berlin video marketing initiative //