Back to the art of storytelling
We were asked by our client, Aberdeen Standard Investments, to produce a series of four short, punchy, engaging videos for a campaign. We worked through various options but ultimately chose to use a strong storytelling framework across each of the videos. We sent in one of our journalist colleagues who not only interviewed the subject
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Giving it the full “Dragon’s Den” treatment
We like to help clients to differentiate their content wherever possible, as this is one of the ways in which you are more likely to get higher levels of attention than your competitors. We were given the challenge of finding a venue which was “something different” for a round table discussion being conducted by Aberdeen
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Shiny new website for world’s oldest industry
The hospitality industry is often cited as being “the oldest industry in the world,” and looking at some of the marketing collateral and content produced by some of the current participants in that industry, it might just well be true. That’s why, when it came time to renew their website, global hospitality recruitment firm Hospitality
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A Formula One double whammy for yBC
At Tuesday’s Brilliant Minds Showcase at Lords Cricket Ground in London, the yBC team filmed an interview with Formula One’s David Coulthard MBE. David is well known as one of Britain’s most successful Formula One racing drivers, turned presenter, commentator and journalist. He has driven with Williams F1, McLaren and Red Bull, retiring in 2008. However, the
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Flagship corporate video for China-based group
Harvest Global Investments is a China-based financial services organisation which is growing both its business and its reputation, globally. We were asked to develop two flagship videos for the group in their two main languages – Chinese and English. Our team conducted shoots in Hong Kong and Beijing and did the interviews in both English
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A plethora of media launches across Asia
We’ve all been there: that two or three month period when it seems that just about every clever initiative or piece of excitement is happening at once. This is what happened with our client Eastspring Investments, a Singapore-based fund group owned by Prudential PLC, when in Q4 2018 they found that they were faced with
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Capturing the heart of stories around values
Global financial services giant Prudential PLC has a corporate presence in most major markets and some 24,000 employees around the globe. So, when the company undertakes an initiative to reinforce the key values of the business and help to develop the company culture, it’s a serious undertaking. We were sent to Vietnam to help capture
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3D animation tool to boost engagement
During 2018, global professional services firm PA Consulting launched a significant amount of very high quality third-party content to its global leadership community. The community has its own leadership development platform, and this content was part of the thought leadership material for the global community. yBC delivered this via our Brilliant Minds program with Harvey
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A deep dive into ESG
When Asia-based firm Nikko Asset Management approached us with a brief around their ESG capability, we knew that we would need to develop something with significant impact. It had been decided at the senior management level within the organisation that everybody in the business should be given one centralised tool to ensure that investors, stakeholders,
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Globally renowned brand launches learning platform
The Asset Management arm of AXA, one of the world’s best known financial services brands, has launched a state of the art online training platform, built by our team. AXA IM worked closely with our digital team to commission the platform, which launched in the UK last month. The team was responsible for planning, building
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