Hospitality Channel conducts more interviews at AHIC
yBC recently took the opportunity to reach out to, and speak with, the hotel experts of the world at the recent Arabian Hotel Investment Conference, organised by our channel partners Bench Events. The plethora of world-class speakers was again seen at Bench’s conference in Dubai for the two-days. Delegates heard about the latest trends seen
Big data analytics, Moneyball, MIT and corporate treasure
Moneyball is not a lesson in statistics but a lesson in Business Intelligence. Could Big Data analytics be Moneyball 2.0?
Social media study 2012: brand websites losing out to social
Global media powerhouse Universal McCann have been undertaking and publishing a major international social media study 2012 documenting web behaviours, preferences and trends over the last few years. We’ve shared the results of previous iterations of the social media study which have highlighted things like the meteoric rise of social media and that video is
The content marketing explosion [Infographic]
The very talented team at BlueGlass created an infographic this month which pulls together some of the most up-to-date and salient facts, data and trends in content marketing. If you need to get your head around what is happening in this area (which of course we all do), just take a look at this great
Entrepreneur.com Chris Brogan advocates use of video in business
Chris Brogan, President of Human Business Works, recently was interviewed by Entrepreneur.com and spoke about the interesting things coming out of video and the brand experiences that can be developed in simply engaging with video. Find the link to the Entrepreneur.com interview here If you’ve not ever heard of Chris Brogan, he is an authority
Leading industry analyst: spend more on engaging video, less on print, advertising, PR
There is certainly no lack of evidence and analysis which points to content and publishing, and particularly engaging video, as crucially important in the marketing mix in 2012. In fact, many commentators are saying that brands must “be a publisher” to stand out and even to grow, and that engaging video is key to this.
London’s greatest business event
yBC is delighted to have been announced as the official online media partner of the “greatest” business event to hit London in 2012. Taking place at the 02 Arena from 18-20 March 2012, Business 2012 is the brainchild of entrepreneur Vishal Mishal, a young entrepreneur with plenty of motivation and a track record in running
Wales gets social
I’m delighted to be attending and delivering a workshop at the upcoming What’s Next Event. This event is focused on social media for business and will be the biggest of its kind ever to take place in Wales. The brainchild of Allan Blair Beaton, the event has the support of various organizations, including HootSuite, Ecademy.com,
Star studded cast discusses how Artificial Intelligence can save the markets (and our jobs)
Once the stuff of science fiction, top experts like Dr Paul Hofmann believes that AI can help companies to be clever like Amazon or Apple – even if you only sell toothpaste
All aboard the “entrepreneur train”
Julie Meyer is an entrepreneur whose reputation precedes her. Incredibly successful by anyone’s standards (just google her), Julie heads up a vibrant and results-focused business which is literally changing the playing field for smart technology companies in the UK and further afield. She has a refreshingly unique perspective on the way entrepreneurs can get ahead.