Helping PR stay current
Keeping on top of the “stakeholder communications” brief means most PR practitioners are quietly adapting their skill set and market offer to deal with the hard fact that their clients’ important stakeholders spend a significant amount of time online. One of the most high profile examples of course is Edelman, which now advocates engaging with
read more
Why social media marketing is the smart option
The internet is a game changer for many businesses, including yours. You know it, but do you believe it? Here are some stats to convince you digital media is a force you need to reckon with. Social media is now officially more popular than porn on the internet. Universal McCann study finds 33% of social
read more
How much did your accounting firm spend on marketing last year?
If you wonder if you could have spent that money smarter read on. If you’re a typical accounting firm chances are you invested your marketing budget in traditional activities – perhaps hospitality, events, collateral and perhaps some PR and advertising in traditional media. If this is the case, you are ignoring the biggest pool of
read more
What does engagement mean to you?
Not long ago, I was in London with 400 marketing professionals filming our client Alterian’s Engaging Times Summit. It’s all about how marketing is changing and Alterian had some leading speakers – including DM pioneer Stan Rapp and Will Whitehorn, president of Virgin Galactic. The interesting thing has been how different marketers interpret “engagement”. At
read more
What does engagement mean to you?
Earlier this month, I was in London with 300 marketing professionals filming our client Alterian’s Engaging Times Summit. It’s all about how marketing is changing and Alterian had some leading speakers – including DM pioneer Stan Rapp and Will Whitehorn, president of Virgin Galactic. The interesting thing has been how different marketers interpret “engagement”. At
read more