Online business TV and the transformation of business development strategy
Online business tv is changing business development strategy in the way businesses generate demand and nurture new prospects.
Does Effective Decision Support require both Wisdom and Experience?
Human decision making is based on experience and judgement. Experience itself comprises memories, of which there are several different types: Semantic, episodic, motor and procedural memories are defined by psychologists as different capacities of a human brain. Some memories have to be consciously ‘dug out’, whereas others are almost innate –for example riding a bicycle.
Business development through digital disruption
The way companies and professionals undertake business development and prospecting for new clients is changing. For those in a B2C environment there is a major technological and demographic shift to adapt to. When it comes to professionals, and those in a B2B environment, the way we go about business development is being transformed by the
Customer loyalty in the hospitality sector
Customer loyalty is based on numerous factors, which can be both difficult to quantify, and sometimes subjective. But every business strives to get the mix of factors right as loyalty generates repeat and new business through word of mouth and brand awareness. The larger the brand the harder this is to get consistent across the
Rise of the Consumer Web
The rise of social network sites like Facebook, LinkedIn, and Twitter means this is the age of consumer web based relationships. They not only change the way we interact between one another, but they are disrupting and changing whole sectors, from marketing to FMCG to the media. These information flows generate exponential amounts of unstructured
Digital disruption and the future of retail
We hear so much about the digital disruption of sectors, industries and business models. The digital transformation even provided the catalyst for the Arab Spring, the biggest political upheaval in the middle mast in a generation. So why is retail so unaffected? We have interviewed some digital experts who expect the digital disruption to hit
Innovation: Hotels with Rock and Roll
Robert Cook on choosing buildings with character
Sectors embracing digital transformation
Markus Becker on those sectors which are embracing digital transformation.
Social Media: broadcast vs. engagement
Guy Rigby, on the change from broadcast marketing to marketing which engages the audience.
Social Media – Emerging trends by Louis Gray
Louis Gray on the emerging trends in social media.