Why social media marketing is the smart option
The internet is a game changer for many businesses, including yours. You know it, but do you believe it? Here are some stats to convince you digital media is a force you need to reckon with. Social media is now officially more popular than porn on the internet. Universal McCann study finds 33% of social
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How much did your accounting firm spend on marketing last year?
If you wonder if you could have spent that money smarter read on. If you’re a typical accounting firm chances are you invested your marketing budget in traditional activities – perhaps hospitality, events, collateral and perhaps some PR and advertising in traditional media. If this is the case, you are ignoring the biggest pool of
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Case studies give practical lessons in social media and B2B sales
If you’re interested in how things like monitoring and measurement, great (video) content, LinkedIn, and targeted content can help with demand generation and get people into the B2B sales funnel, then this very interesting – and free- report from Marketing Sherpa and HubSpot makes fascinating reading. It features seven case studies that explored varying ways
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How video eBook trumped whitepaper
I blogged recently about a case study series I’d read from Marketing Sherpa that showed how companies are using social media to generate sales leads. I’ve been saving one particular example from that series because it cuts to the heart of what we do at yBC.tv. Here’s the story. A networking communications company repackaged a
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What does engagement mean to you?
Not long ago, I was in London with 400 marketing professionals filming our client Alterian’s Engaging Times Summit. It’s all about how marketing is changing and Alterian had some leading speakers – including DM pioneer Stan Rapp and Will Whitehorn, president of Virgin Galactic. The interesting thing has been how different marketers interpret “engagement”. At
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What does engagement mean to you?
Earlier this month, I was in London with 300 marketing professionals filming our client Alterian’s Engaging Times Summit. It’s all about how marketing is changing and Alterian had some leading speakers – including DM pioneer Stan Rapp and Will Whitehorn, president of Virgin Galactic. The interesting thing has been how different marketers interpret “engagement”. At
read more