B2Bs find social media great for brand building, relationships
Building brand reputation and awareness are the most effective uses of social media for B2Bs, according to a new data just released byMarketing Sherpa and available free on their site during October 2010. The research found 92% respondents thought social media was very effective or somewhat effective at influencing B2B brand reputation, and 91% consider
read more
Alterian acquires Intrepid – share price goes up
Around 36 hours ago, our client Alterian Plc announced to the market that it had acquired Intrepid Inc (by the way, if you look at there homepage, I love that fish). In the meantime, there’s been plenty of buzz about the news on social networks, including of course Twitter and Facebook, as the news spread.
read more
Helping PR stay current
Keeping on top of the “stakeholder communications” brief means most PR practitioners are quietly adapting their skill set and market offer to deal with the hard fact that their clients’ important stakeholders spend a significant amount of time online. One of the most high profile examples of course is Edelman, which now advocates engaging with
read more
ROI guarantee goes to the heart of the matter
Are you a marketer or business leader who’s sitting on the fence about social media? Engaged but not investing? I’ve got a challenge for you. What if yBC.tv were prepared to guarantee positive ROI for all significant editorial and 1:1 marketing campaigns you do with us? Would that help? At yBC.tv we’ve been having some
read more
Why social media marketing is the smart option
The internet is a game changer for many businesses, including yours. You know it, but do you believe it? Here are some stats to convince you digital media is a force you need to reckon with. Social media is now officially more popular than porn on the internet. Universal McCann study finds 33% of social
read more
From adversity comes opportunity
The recession has had plenty of bad news, but it may be good news for social media. Many of the experts we’ve interviewed at yBC.tv this year report that the past 12 months have been good for social media. Value for money isn’t so pressing in a boom it seems. The past 12 months have
read more
What does engagement mean to you?
Not long ago, I was in London with 400 marketing professionals filming our client Alterian’s Engaging Times Summit. It’s all about how marketing is changing and Alterian had some leading speakers – including DM pioneer Stan Rapp and Will Whitehorn, president of Virgin Galactic. The interesting thing has been how different marketers interpret “engagement”. At
read more
What does engagement mean to you?
Earlier this month, I was in London with 300 marketing professionals filming our client Alterian’s Engaging Times Summit. It’s all about how marketing is changing and Alterian had some leading speakers – including DM pioneer Stan Rapp and Will Whitehorn, president of Virgin Galactic. The interesting thing has been how different marketers interpret “engagement”. At
read more