Horwath HTL is a global consultancy in the hospitality, travel and tourism sector, with consultants all over the globe advising boards and investors as they seek growth in the sector. We’ve worked with the Horwath HTL team for well over a decade, having already built three iterations of their online presence for the business. In
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Data analytics has come a long way. Though there is still a long journey ahead, we can now see the road. In this video blog, Big Data Analytics expert Manny Aparicio of Saffron Technology explains why the old approaches to standardisation and business intelligence no longer work. Instead we need data analytics tools that work
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Footballers, at the top of their game, are not individuals – they are business marketing machines. Businesses turning over millions of pounds a year, with a large team creating value across many areas of interest; music, fashion, stationery, social media etc. Top footballers, it could be said, are similarly placed to CEOs of organisations. They
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Global media powerhouse Universal McCann have been undertaking and publishing a major international social media study 2012 documenting web behaviours, preferences and trends over the last few years.  We’ve shared the results of previous iterations of the social media study which have highlighted things like the meteoric rise of social media and that video is
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There is certainly no lack of evidence and analysis which points to content and publishing, and particularly engaging video, as crucially important in the marketing mix in 2012.  In fact, many commentators are saying that brands must “be a publisher” to stand out and even to grow, and that engaging video is key to this.
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