yBC at the Entrepreneur Country Forum
yourBusinessChannel recently attended the Entrepreneur Country Forum, at the Royal Institute of Great Britain, for a second time
Social media study 2012: brand websites losing out to social
Global media powerhouse Universal McCann have been undertaking and publishing a major international social media study 2012 documenting web behaviours, preferences and trends over the last few years. We’ve shared the results of previous iterations of the social media study which have highlighted things like the meteoric rise of social media and that video is
Entrepreneur.com Chris Brogan advocates use of video in business
Chris Brogan, President of Human Business Works, recently was interviewed by Entrepreneur.com and spoke about the interesting things coming out of video and the brand experiences that can be developed in simply engaging with video. Find the link to the Entrepreneur.com interview here If you’ve not ever heard of Chris Brogan, he is an authority
Leading industry analyst: spend more on engaging video, less on print, advertising, PR
There is certainly no lack of evidence and analysis which points to content and publishing, and particularly engaging video, as crucially important in the marketing mix in 2012. In fact, many commentators are saying that brands must “be a publisher” to stand out and even to grow, and that engaging video is key to this.
Entrepreneurs – here’s one for the diary!
If you are on the lookout for entrepreneurial advice, guidance or inspiration, then mark next Tuesday in your diary. Imagine having the chance to hear from Julie Meyer (Founder and CEO of Ariadne Capital), Martha Lane Fox (UK Digital Champion and founder of lastminute.com), Paul Lindley (Founder, Ella’s Kitchen) and a dozen other successful entrepreneurs.
London’s greatest business event
yBC is delighted to have been announced as the official online media partner of the “greatest” business event to hit London in 2012. Taking place at the 02 Arena from 18-20 March 2012, Business 2012 is the brainchild of entrepreneur Vishal Mishal, a young entrepreneur with plenty of motivation and a track record in running
Star studded cast discusses how Artificial Intelligence can save the markets (and our jobs)
Once the stuff of science fiction, top experts like Dr Paul Hofmann believes that AI can help companies to be clever like Amazon or Apple – even if you only sell toothpaste
All aboard the “entrepreneur train”
Julie Meyer is an entrepreneur whose reputation precedes her. Incredibly successful by anyone’s standards (just google her), Julie heads up a vibrant and results-focused business which is literally changing the playing field for smart technology companies in the UK and further afield. She has a refreshingly unique perspective on the way entrepreneurs can get ahead.
Strategic sales team supported by yBC for multi hundred million dollar deal
A team of business development specialists at yBC has just come off “high alert” after delivering a key piece of work to a pen-European client. Our client, an outsourcing and technology business, has been in the midst of pitch to a global financial services leader. The pitch took place earlier this week in the three
Latest video statistics: video rules OK
Most people understand/agree that video is a powerful communications medium. Over the last few years, various studies have highlighted the power of video, including the incredible fact that video is the most popular form of communication online with more people spending time watching videos than updating their social media profiles, blogging or anything else for