There’s nothing quite like a challenging brief for an online business video. So when yBC was asked to produce a 90 second piece which would help put midtown (London) firmly on the map, we leapt at the opportunity. Business improvement district inmidtown was looking for an online business video which could be used in multiple formats
Online business tv is changing business development strategy in the way businesses generate demand and nurture new prospects.
The way companies and professionals undertake business development and prospecting for new clients is changing. For those in a B2C environment there is a major technological and demographic shift to adapt to. When it comes to professionals, and those in a B2B environment, the way we go about business development is being transformed by the
Customer loyalty is based on numerous factors, which can be both difficult to quantify, and sometimes subjective. But every business strives to get the mix of factors right as loyalty generates repeat and new business through word of mouth and brand awareness. The larger the brand the harder this is to get consistent across the
The rise of social network sites like Facebook, LinkedIn, and Twitter means this is the age of consumer web based relationships. They not only change the way we interact between one another, but they are disrupting and changing whole sectors, from marketing to FMCG to the media. These information flows generate exponential amounts of unstructured
Robert Cook on choosing buildings with character
Thomas Power, on the growing dominance Google will have in all our lives.
Sara Daw on real-time intelligence to aid decision-making.
Guy Rigby, on the change from broadcast marketing to marketing which engages the audience.
James Potter on the power of a good LinkedIn profile