Online business video puts midtown in the spotlight

There’s nothing quite like a challenging brief for an online business video. So when yBC was asked to produce a 90 second piece which would help put midtown (London) firmly on the map, we leapt at the opportunity. Business improvement district inmidtown was looking for an online business video which could be used in multiple formats
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Online business video inmidtown

Online business TV and the transformation of business development strategy

Online business tv is changing business development strategy in the way businesses generate demand and nurture new prospects.

Business development through digital disruption

The way companies and professionals undertake business development and prospecting for new clients is changing. For those in a B2C environment there is a major technological and demographic shift to adapt to. When it comes to professionals, and those in a B2B environment, the way we go about business development is being transformed by the
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Customer loyalty in the hospitality sector

Customer loyalty is based on numerous factors, which can be both difficult to quantify, and sometimes subjective. But every business strives to get the mix of factors right as loyalty generates repeat and new business through word of mouth and brand awareness. The larger the brand the harder this is to get consistent across the
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Rise of the Consumer Web

The rise of social network sites like Facebook, LinkedIn, and Twitter means this is the age of consumer web based relationships. They not only change the way we interact between one another, but they are disrupting and changing whole sectors, from marketing to FMCG to the media. These information flows generate exponential amounts of unstructured
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Innovation: Hotels with Rock and Roll

Robert Cook on choosing buildings with character

Google+ is creeping up on people

Thomas Power, on the growing dominance Google will have in all our lives.

Real-time intelligence helps FDs build business

Sara Daw on real-time intelligence to aid decision-making.

Social Media: broadcast vs. engagement

Guy Rigby, on the change from broadcast marketing to marketing which engages the audience.

LinkedIn: Why your profile is probably boring…

James Potter on the power of a good LinkedIn profile