Creating a digital presence to support hydrogen ecosystems
H2 Energy Europe AG was founded in 2021 to build green hydrogen ecosystems in Europe, and is already working on plans for two major hydrogen production plants – one in Esbjerg, Denmark, and one in West Wales. H2 Energy Europe’s hydrogen ecosystem will bring green hydrogen to power energy intensive industries, heavy transport and to
read more
Online business video puts midtown in the spotlight
There’s nothing quite like a challenging brief for an online business video. So when yBC was asked to produce a 90 second piece which would help put midtown (London) firmly on the map, we leapt at the opportunity. Business improvement district inmidtown was looking for an online business video which could be used in multiple formats
read more
Online business TV and the transformation of business development strategy
Online business tv is changing business development strategy in the way businesses generate demand and nurture new prospects.
Business development through digital disruption
The way companies and professionals undertake business development and prospecting for new clients is changing. For those in a B2C environment there is a major technological and demographic shift to adapt to. When it comes to professionals, and those in a B2B environment, the way we go about business development is being transformed by the
read more
Customer loyalty in the hospitality sector
Customer loyalty is based on numerous factors, which can be both difficult to quantify, and sometimes subjective. But every business strives to get the mix of factors right as loyalty generates repeat and new business through word of mouth and brand awareness. The larger the brand the harder this is to get consistent across the
read more
Rise of the Consumer Web
The rise of social network sites like Facebook, LinkedIn, and Twitter means this is the age of consumer web based relationships. They not only change the way we interact between one another, but they are disrupting and changing whole sectors, from marketing to FMCG to the media. These information flows generate exponential amounts of unstructured
read more
Innovation: Hotels with Rock and Roll
Robert Cook on choosing buildings with character
Google+ is creeping up on people
Thomas Power, on the growing dominance Google will have in all our lives.
Real-time intelligence helps FDs build business
Sara Daw on real-time intelligence to aid decision-making.
Social Media: broadcast vs. engagement
Guy Rigby, on the change from broadcast marketing to marketing which engages the audience.