Social Media ROI – Making profits from digital conversation flows
Keith Holdt, of Swiss Post Solutions discusses Social Media ROI
Big data – Today’s data challenge is management not capture
James Parker, of GSK, on the next challenge with big data.
New Marketing: social media vs. traditional marketing
Stan Rapp of Enguage speaks about the new marketing methods vs. traditional marketing methods.
Unstructured data – the next challenge
Gayle Sheppard, of Saffron Technology, on unstructured data being a place of opportunity for organisations.
Embracing New Media – Malmaison and HDV embrace new media marketing
Robert Cook, former CEO of Hotel du Vin and Malmaison on staying current with new media channels.
Business Intelligence – Why we need intelligent systems
Business Intelligence insight from Saffron Technology founder Manny Aparicio
Unstructured data – what are businesses doing about it?
Keith Holdt, Head of Global Sales at Swiss Post, speaks about how to harness unstructured data.
Data Analytics – The demise of traditional market segmentation
Manny Aparicio, co-founder and CEO at Saffron Technology, speaks about big data analytics and the new type of customer segmentation.
IBM – Midmarket CIO’s rush to analytics and mobile
83% of midmarket CIOs are now looking to invest in analytics and 72% are looking to adopt mobile solutions.
Realtime data for the front line
Gayle Sheppard explains how complex technology helps staff make decisions in real time