How video eBook trumped whitepaper
I blogged recently about a case study series I’d read from Marketing Sherpa that showed how companies are using social media to generate sales leads. I’ve been saving one particular example from that series because it cuts to the heart of what we do at yBC.tv. Here’s the story. A networking communications company repackaged a
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Social marketing and high end retail
I am flushed with success! I have recently spent many hours putting together an introductory briefing to social marketing for a group of high end retailers as part of our work with with Executive Search firm I wasn’t sure how open or educated they’d be on the subject, but I tried to show them the
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What does engagement mean to you?
Not long ago, I was in London with 400 marketing professionals filming our client Alterian’s Engaging Times Summit. It’s all about how marketing is changing and Alterian had some leading speakers – including DM pioneer Stan Rapp and Will Whitehorn, president of Virgin Galactic. The interesting thing has been how different marketers interpret “engagement”. At
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No homepage: what the changing internet means for your brand website
The following excerpts are from yBC.tv interviews with top marketing experts on the best ways to connect your brand with customers. Kevin Roberts, CEO, Saatchi & Saatchi Why do I need to rethink my traditional marketing approach? “Traditional marketing is dead right, marketing is all over. If you’re in the marketing game, goodnight, good luck.
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Branson targets services in the pocket
Last week yBC’s mobile application experts covered the launch of Virgin Atlantic’s new iPhone application. Sir Richard Branson is set to create a direct line to the customer through the one thing they carry at all times. Mobile media usage will grow by a third in the next year so businesses need to have a
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