Advanced data analytics amidst the Cambrian Explosion of data
Advanced data analytics is set to drive the way we navigate this world of digital transformation. The Big Data explosion is comparable to the Cambrian Explosion, which resulted in the creation of all life on earth. Hal Varian, Chief Economist at Google in Think Quarterly pointed out that ‘between the dawn of civilisation and 2003,
Does Effective Decision Support require both Wisdom and Experience?
Human decision making is based on experience and judgement. Experience itself comprises memories, of which there are several different types: Semantic, episodic, motor and procedural memories are defined by psychologists as different capacities of a human brain. Some memories have to be consciously ‘dug out’, whereas others are almost innate –for example riding a bicycle.
New Opportunities In New Information Flows
With so many conversations going on in social networks and on blogs companies are having a hard time keeping up with the new information flows. Doing this will become key to using big data tools effectively, and marketing to your customers better than the competition. We have three experts in the changing nature of information
Social Media: broadcast vs. engagement
Guy Rigby, on the change from broadcast marketing to marketing which engages the audience.
LinkedIn: Why your profile is probably boring…
James Potter on the power of a good LinkedIn profile
Social Media – Emerging trends by Louis Gray
Louis Gray on the emerging trends in social media.
Social Media ROI – Making profits from digital conversation flows
Keith Holdt, of Swiss Post Solutions discusses Social Media ROI
New Marketing: social media vs. traditional marketing
Stan Rapp of Enguage speaks about the new marketing methods vs. traditional marketing methods.
Facebook Bank: The Bank of Facebook
Adam Morallee, of Mishcon de Reya on the Facebook Bank.
Digital Marketing – Marketing prowess makes UK world leader
John Paleomylites, Founder of beatthatquote.com, speaks to yBC about the UK having the most effective and developed marketing industry, and more specifically in digital marketing. London is a mine of talent that businesses can draw on to benefit them. /**/ Digital marketing is now a formidable part of any businesses marketing strategy. Online has