Digital Forces turn businesses Outside In


Outside In is a new business paradigm for firms and enterprise IT. Traditionally firms were very focused on their own internal resources, internal capabilities and skills and had their own internal value chain of how they did things. But today there are so many capabilities outside in the marketplace, cloud services, the knowledge of employees, partners, the emerging eco systems, that firms need to in many cases look first to the outside world to find resources, capabilities, transient issues, and secondary to their own organisations. This phenomenon is known as Outside In.