Following the success of Brilliant Minds, ReThink brings you shows highlighting the best ideas from other industries, which you can immediately apply to your business.
It’s trite to say we live in a time of huge political, technological and social change. So as the new rules of engagement emerge in the Covid-19 era, how should business react in a way that drives actual value, and enables your business to survive and thrive with the “new rules” in place?
As Mark Sinclair, Harvey Thorneycroft and six other leading Brilliant Minds experts explained in a recent TV briefing, the key is to look outside your industry for innovation. With the impact of Covid-19 on our lives, industries and economies, this is even more pressing.
What is proven to work?
There are lots of clever people out there. Now ReThink will bring many of them together, so that their unique viewpoints are all in one place for you to pick out ideas that make sense for your business. Some of them are business leaders who have already delivered their ideas, with proven success, into a business or industry. Others are academics who have published research, developed theories and discovered new ways of doing things. All of these people are thinkers, and can be a catalyst for you. This is like TED talks, but for implementable business, leadership and performance techniques.
yBC has executed this before in the UK around topics of leadership & performance (Brilliant Minds), with over 1,100 interviews clips featuring influential personalities like Lord Sebastian Coe, Sir Richard Branson, UK rugby great Lawrence Dallaglio, Formula1 driver David Coulthard, politician and TV personality Ed Balls and Sir Clive Woodward.
Now we are entering new territory.
The organisations who are setting the global trends are brands like Netflix, Garmin, Nike, Apple and so on … we all know who they are.
The point is, in business you don’t need to reinvent the wheel. To survive the significantly changed business landscape, it is more about adapting multiple innovations from the wider business world as they emerge. You can be like a chef, taking various ingredients to concoct a new recipe. But you have to move swiftly.
Bottom line… ReThink helps you pick out the best ideas that the market leaders, commentators and academics use, and deploy them in your own industry – fast.