Michael Levie, Founding Partner at Citizen M Hotels, speaks about how people have changed due to the new technological culture. Digital technologies have become so engrained into everything that we do. We expect the Internet in all public places because we have become omni-channel citizens. Along with this, our perceptions of luxury, amongst other things, has also changed

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Michael speaks about the change in dynamic of how the world goes around. Lifestyle is now the key ingredient in the way a consumer will choose a brand. Behaviours have become inspired by brands, with Apple being a great example of this.