Unstructured data – the next challenge
Gayle Sheppard, of Saffron Technology, on unstructured data being a place of opportunity for organisations.
Embracing New Media – Malmaison and HDV embrace new media marketing
Robert Cook, former CEO of Hotel du Vin and Malmaison on staying current with new media channels.
Business Intelligence – Why we need intelligent systems
Business Intelligence insight from Saffron Technology founder Manny Aparicio
Corporate reputation – more vulnerable in the Digital Age
Ramona Mehta, Partner at Mishcon de Reya speaks about corporate reputation in this new digital age
Online Networking – cast your networking net wide
James Potter, The LinkedIn Man, on casting your networking net wide.
Corporate Social Media – CEOs suffer from social paralysis
Thomas Power, Chairman of the social network ecademy.com talks to Digital Transformation TV about corporate social media. How are the CEOs and executives of organisations getting their heads around the new frontier of online social networking? The large corporate business want thing automated, but this can’t happen with engagement. It has got to be grown
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Reputation management – Digital impacts foundations of business
Guy Rigby, Head of Entrepreneurs at Smith & Williamson, on digital impacting the foundations of business
Social recruitment – 80% of recruitment involves social media
James Potter, The LinkedIn Man, discusses the dynamic change in social recruitment
Social Media: Social tools are behaviours, not marketing channels
Graeme Codrington, a Futurist at TomorrowToday on the mindset shift in marketing
Data Analytics – The demise of traditional market segmentation
Manny Aparicio, co-founder and CEO at Saffron Technology, speaks about big data analytics and the new type of customer segmentation.