B2B Marketing – Why nonsense is the answer
Tim Washer from Cisco speaks about the need for nonsense in B2B Marketing.
Corporate reputation – more vulnerable in the Digital Age
Ramona Mehta, Partner at Mishcon de Reya speaks about corporate reputation in this new digital age
Online Networking – cast your networking net wide
James Potter, The LinkedIn Man, on casting your networking net wide.
Reputation management – Digital impacts foundations of business
Guy Rigby, Head of Entrepreneurs at Smith & Williamson, on digital impacting the foundations of business
Social businesses – Two sides of the Digital Economy
Sara Daw, MD of the FD Centre on the two sides of the Digital Economy
Social recruitment – 80% of recruitment involves social media
James Potter, The LinkedIn Man, discusses the dynamic change in social recruitment
Social Media: Social tools are behaviours, not marketing channels
Graeme Codrington, a Futurist at TomorrowToday on the mindset shift in marketing
Unstructured data – what are businesses doing about it?
Keith Holdt, Head of Global Sales at Swiss Post, speaks about how to harness unstructured data.
Data Analytics – The demise of traditional market segmentation
Manny Aparicio, co-founder and CEO at Saffron Technology, speaks about big data analytics and the new type of customer segmentation.
Retaining exclusivity in the digital age
Adam Moralle on the challenge for brands to widen services and deepen relationships.