Beyond Branded Content (why branded content used to work)

Douglas Holt in Harvard Business Review argues that Branded Content does not work anymore. Now brands have to compete directly with real entertainment.

Beyond Branded Content
Digital Chef TV

Digital Chef stirs up consumer technology

yBC works with CSC’s Leading Edge Forum to produce Jamie Oliver style TV shows about consumer technology. Lewis Richards, “The Digital Chef” runs Xperience Lab programmes to bring innovation and experience to enterprise. LEF wanted to be able to open up elements of this incredible programme – which provides opportunities for haptic, hands on learning
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Rugby Legends: Pressure, reinvention, and playing for charity

Rugby Legends reunited at England Legends vs Wales Legends Charity Match organised by Harvey Thorneycroft. We are mid-way through the Rugby World Cup and while England’s hopes may have been dashed there are many more exciting matches to come. yBC recently attended an England Legends vs Wales Legends Charity rugby match organised by Harvey Thorneycroft.
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The Superstar Economy – Recruitment in the digital world

Animated video for digital and integrated recruitment company, Superstars, introduces a disruptive approach to staffing. According to a survey by PwC, 73% of CEOs are concerned about finding the right skills to grow their business. This worry has risen dramatically over the past 5-10 years, as developments in technology have changed the rules of business. Innovation
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Business TV: Sir Clive Woodward shares performance expertise for business

In yBC’s latest business TV interview, Rugby World Cup winning Head Coach Sir Clive Woodward OBE discusses leadership, winning teams, the 2012 Olympics, and working with Harvey Thorneycroft Ltd. With the England vs Fiji fixture set to open the Rugby World Cup on Friday, all rugby eyes are on England this week. The last time England became
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Bomb disposal expert talks risk, pressure, and business

Chris Hunter QGM discusses the intense pressure of bomb disposal, overcoming fear and how lessons learnt translate to the corporate world. Chris Hunter has had a remarkable career, for 17 years he has risked his life to safely diffuse bombs in the military. He has worked with the UK Special Forces and as an attachment
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250 influential hospitality executives in one place

Hospitality Channel completes list of 250 notable industry executives. yBC have been working in collaboration with Madison Mayfair to put together the Hospitality 250, a list of celebrating achievers, movers and shakers, and innovators in the hospitality industry. We have been announcing 10 names every month on The Hospitality Channel and have recently reached the magic
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Richard Anderson discusses the need for change in Risk Management

Mapping conversations is key to understanding risk culture in organisations, according to Richard Anderson. Richard is Director of Anderson Risk, and both a current Director and former Chairman of the Institute of Risk Management. yBC and Anderson Risk have worked together to take Richard’s revolutionary approach to risk and develop a digital tool which organisations
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Risk Culture is more than ticking boxes

Risk TV expert Mike Power says risk management needs to go beyond procedure and regulation. Professor Mike Power has worked in academia for more than 25 years and has served on boards and risk committees of wealth management and investment companies. As Professor of Accounting at The London School of Economics and Political Science he
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Igniting Digital Networks

World Cup winning managers. Fighter pilots. Mountain climbers. Formula 1 racing bosses. Harvey Thorneycroft Ltd has quite a stable of inspirational speakers. Specialising in unforgettable events and relationship development strategies, ex Rugby Pro Harvey Thorneycroft brings together world class personalities – each delivering ideas and strategies to motivate business leaders to higher levels of performance.
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