This month, we’re in the midst of a very interesting research project for an industry organisation based in Brussels. It involves listening in online to gather intelligence related to their issues – and the early results suggest it’s going to get them a whole lot of information they aren’t getting from any other source.

This week I took a production team to Istanbul for a shoot with HSBC and their client Kraft Foods. Essentially we shot an editorial-style case study to document how HSBC contributes to Kraft’s success. I learned a lot about reverse factoring and the world of corporate finance – when intelligent people share their insight and
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Sometimes it takes a random, unconnected experience to shed light on something you thought you already knew. Recently I read an interview with science writer Steven Johnson, author of the book Where Good Ideas Come From, and was struck by how his conclusions were in harmony with Thomas Power’s philosophy that we need to be
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Shortly I will be heading to Brussels to speak to some industry associations about social media monitoring. In some way the move into the lobbying arena will be a new one for yourBusinessChannel, but in others it’s very much business as usual. After all, what are industry associations but brands that need to understand what
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Building brand reputation and awareness are the most effective uses of social media for B2Bs, according to a new data just released byMarketing Sherpa and available free on their site during October 2010. The research found 92% respondents thought social media was very effective or somewhat effective at influencing B2B brand reputation, and 91% consider
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