The content marketing explosion [Infographic]

The very talented team at BlueGlass created an infographic this month which pulls together some of the most up-to-date and salient facts, data and trends in content marketing.  If you need to get your head around what is happening in this area (which of course we all do), just take a look at this great
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Leading industry analyst: spend more on engaging video, less on print, advertising, PR

There is certainly no lack of evidence and analysis which points to content and publishing, and particularly engaging video, as crucially important in the marketing mix in 2012.  In fact, many commentators are saying that brands must “be a publisher” to stand out and even to grow, and that engaging video is key to this.
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London’s greatest business event

yBC is delighted to have been announced as the official online media partner of the “greatest” business event to hit London in 2012. Taking place at the 02 Arena from 18-20 March 2012, Business 2012 is the brainchild of entrepreneur Vishal Mishal, a young entrepreneur with plenty of motivation and a track record in running
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Strategic sales team supported by yBC for multi hundred million dollar deal

A team of business development specialists at yBC has just come off “high alert” after delivering a key piece of work to a pen-European client.  Our client, an outsourcing and technology business, has been in the midst of pitch to a global financial services leader.  The pitch took place earlier this week in the three
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Plenty of influence in London

We’re delighted to see the London Influence Channel, recently launched in conjunction with city law firm Mishcon de Reya, go from strength to strength.  Over the last few weeks, we have confirmed some significant additional editorial and distribution partners, including the London Chamber of Commerce and Industry, Immidtown, qype.com, and Entrepreneur Country.  With other distribution
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There’s nothing like feedback …

We were delighted to receive excellent feedback from a long standing Bristol based client on completion of a project recently.  A well known business publishing firm BHP Information Solutions was delighted at the series of short editorial videos yBC produced in relation to one of their online publications, Law Donut. Ian Creek, Digital Marketing Director
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Blackberry partners share their stories

This week, the yBC editorial team reaches a milestone in relation to a project launched earlier in the year in conjunction with the company behind Blackberry, Research in Motion.  yBC has interviewed more than 20 of Blackberry’s award winning partners (those companies which develop technology on the Blackberry platform to help businesses in almost every
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Latest video statistics: video rules OK

Most people understand/agree that video is a powerful communications medium.  Over the last few years, various studies have highlighted the power of video, including the incredible fact that video is the most popular form of communication online with more people spending time watching videos than updating their social media profiles, blogging or anything else for
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yBC begins work with The Access Group

Last week we completed our first shoot with a new client, The Access Group. Creators of the “software package of the year” at 2010 Accountancy Age Awards (and winners of numerous other awards), The Access Group is an interesting company working with organisations in multiple industries, right across the UK, with more than one story
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Double digit industry beating campaign results

We’re probably not as good as we should be at blowing our own trumpets – largely because we don’t have time to draw breath. Once again, we’ve achieved some incredible results for a client, and this time I’m taking the time to share the good news. In short, we ran two campaigns for our client.
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