Why Google came knocking
John Paleomylites on the reasons why Google approached him to buy his business.
Realtime Decisions: Data is no Good without Sensemaking
We are swamped with data – even our movements are tracked by mobile networks, and stored. Our web tracks are everywhere and our purchasing habits both online and offline are fully traceable. Businesses and security agencies are swamped with data, and yet there is widespread dissatisfaction about query tools and data analytics. Ask the right
Real-time intelligence helps FDs build business
Sara Daw on real-time intelligence to aid decision-making.
Social Media: broadcast vs. engagement
Guy Rigby, on the change from broadcast marketing to marketing which engages the audience.
Digital Revolution – Technology replacing professionals in 10 years
Graeme Codrington on a Digital Revolution effecting every industry.
Facebook Bank: The Bank of Facebook
Adam Morallee, of Mishcon de Reya on the Facebook Bank.
Leading industry analyst: spend more on engaging video, less on print, advertising, PR
There is certainly no lack of evidence and analysis which points to content and publishing, and particularly engaging video, as crucially important in the marketing mix in 2012. In fact, many commentators are saying that brands must “be a publisher” to stand out and even to grow, and that engaging video is key to this.
Review: From Vision to Exit by Guy Rigby
Just prior to Christmas, we did a shoot in London for a channel we’re about to launch. One of the experts I interviewed was a chap by the name of Guy Rigby, who knows more than a thing or two about entrepreneurs and success. Himself a very successful entrepreneur, Guy Rigby is now Head of
London’s greatest business event
yBC is delighted to have been announced as the official online media partner of the “greatest” business event to hit London in 2012. Taking place at the 02 Arena from 18-20 March 2012, Business 2012 is the brainchild of entrepreneur Vishal Mishal, a young entrepreneur with plenty of motivation and a track record in running
How Artificial Intelligence can save the markets (and our jobs)
In a world where volatility is the new reality, the past is no longer useful in predicting the future. We need to get comfortable with extreme events and rapid change.