Global hospitality research project will uncover new insights
A joint project between yBC and global hospitality, tourism and leisure consulting giant Horwath HTL will lead to new insights for hotel owners, operators and investors around the world. The project will result in significant industry information being made available for the first time, with end users being able to query and manipulate data for
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Challenger brand going head to head with big names in global consultancy
Horwath HTL is a global consultancy in the hospitality, travel and tourism sector, with consultants all over the globe advising boards and investors as they seek growth in the sector. We’ve worked with the Horwath HTL team for well over a decade, having already built three iterations of their online presence for the business. In
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Creating a digital presence to support hydrogen ecosystems
H2 Energy Europe AG was founded in 2021 to build green hydrogen ecosystems in Europe, and is already working on plans for two major hydrogen production plants – one in Esbjerg, Denmark, and one in West Wales. H2 Energy Europe’s hydrogen ecosystem will bring green hydrogen to power energy intensive industries, heavy transport and to
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Researchers and IT leaders gather to discuss disruptive technology
CSC’s Leading Edge Forum is hosting another Executive Forum for business and IT leaders in London. Later this week CIOs and Senior Business Leaders will attend the one day conference ‘Digital Leadership for an Era of Disruptive Change’ to prepare themselves for the future of business. This event will focus on how disruptive technology and
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Online engagement strategies presented in Budapest
yBC’s Mark Sinclair was invited to share online engagement strategies with a keen audience in Budapest last week. The presentation took place on the second day of a mining industry conference, which brought together hundreds of key executives from global mining companies, along with executives from some of the biggest consumers of the minerals they
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WordPress Facts: The Little Code That Spurred Self-publishing
WordPress is already on the CMS Hall of Fame. It proved itself as a system that individual bloggers, small businesses, and large businesses love unconditionally — no one saw it coming then, everyone loves it now. WordPress is ubiquitous, almost. Here’s some wordpress facts, short introduction, history, some information about the use and popularity of
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Redefining Data Analytics in a Brave New World
Data analytics has come a long way. Though there is still a long journey ahead, we can now see the road. In this video blog, Big Data Analytics expert Manny Aparicio of Saffron Technology explains why the old approaches to standardisation and business intelligence no longer work. Instead we need data analytics tools that work
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Big data analytics, Moneyball, MIT and corporate treasure
Moneyball is not a lesson in statistics but a lesson in Business Intelligence. Could Big Data analytics be Moneyball 2.0?
Kony 2012: A story is catapulted into our attention
With 100 million views in 6 days, a video released recently is seeing exponential growth in views. Consequently awareness is increasing and action is being taken from those watching. It’s very well produced, hard-hitting, thought-provoking and gives immediate impact. As the narrator says, “there are more people on Facebook now than there was on the
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Social media study 2012: brand websites losing out to social
Global media powerhouse Universal McCann have been undertaking and publishing a major international social media study 2012 documenting web behaviours, preferences and trends over the last few years. We’ve shared the results of previous iterations of the social media study which have highlighted things like the meteoric rise of social media and that video is
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