Digital Transformation – Measuring Digital Transformation
Markus Becker of SPS International speaks about measuring Digital Transformation
Digital Marketing – Marketing prowess makes UK world leader
John Paleomylites, Founder of beatthatquote.com, speaks to yBC about the UK having the most effective and developed marketing industry, and more specifically in digital marketing. London is a mine of talent that businesses can draw on to benefit them. /**/ Digital marketing is now a formidable part of any businesses marketing strategy. Online has
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Technological culture – Digital lifestyle redefining hotel luxury
Michael Levie speaks about the new technological culture
Unstructured data – the next challenge
Gayle Sheppard, of Saffron Technology, on unstructured data being a place of opportunity for organisations.
Embracing New Media – Malmaison and HDV embrace new media marketing
Robert Cook, former CEO of Hotel du Vin and Malmaison on staying current with new media channels.
Social Media ROI – How social is saving money at Cisco
LaSandra Brill, of Cisco speaks about Social Media ROI
Customer engagement – how do you know if they are engaged?
Don Peppers, Founding Partner of Peppers & Rogers, speaks about customer engagement.
Business Intelligence – Why we need intelligent systems
Business Intelligence insight from Saffron Technology founder Manny Aparicio
B2B Marketing – Why nonsense is the answer
Tim Washer from Cisco speaks about the need for nonsense in B2B Marketing.
Corporate reputation – more vulnerable in the Digital Age
Ramona Mehta, Partner at Mishcon de Reya speaks about corporate reputation in this new digital age