This page is a “quick read” (less than 5 minutes) to help you work out who we are and what we do. We’ve linked through to relevant parts of our website.
For two decades, we’ve been helping clients in the UK and globally “steal the show” – by that we mean: publish the most valued content in their industry. The work we do for clients cuts through, gets attention and achieves results for their business. It’s not unusual for us to hear comments like “you’ve just help us launch the best [campaign/ video/ marketing material] we’ve ever published.” We’ve heard this from the likes of global fund management giant (then) Standard Life Investments, tech disruptor Torus Technology and the head of the leadership team at PA Consulting. These are organisation already at the top of their game, looking to stay competitive.
We help our clients create genuinely engaging editorial and the latest digital experiences – just like the world’s top publishers, but at a fraction of the price.
Over time, we’ve developed some innovative (and often proprietary) production techniques and methodologies which are key to us achieving these results. We’ve also developed our own platforms to use alongside (or sometimes instead of) well known, world class platforms. Together, this means that we achieve significant outcomes on constrained corporate budgets. We’re also constantly on the lookout for new technologies and techniques to add to our stable.
With the rapid convergence of digital and TV (video is the most popular digital content type), content marketing needs to be based around digital video. But standard corporate video (*yawn*) will not do it. To steal the show, you need to learn from other industries and ensure that content is extremely well conceived, superbly produced, and cleverly distributed. That’s what we do very well indeed.
Who we work with
During the last decade in particular, we’ve worked with some significant market leaders and recognisable brands. Some of these organisations are below.
Specific case studies
We’ve put together a page of case studies representing the full range of services we offer to our clients. This page covers some of our recent case studies. But you can also just take a look at our news feed to see what we’ve been up to.
yBC’s work explained in less than 2 minutes
The short video below (from August 2020, hence the reference to Covid19) explains some of the core work yBC delivers to help our clients get attention in a rapidly evolving world.
What we offer
Have a quick look at what we offer our clients.
- Video and digital services (here) – a full range of services to solve your specific communications needs or business opportunity. We lead with the problem/opportunity and only then work out the combination of services.
- yBC Sabio: High performance content and storytelling capability (product detail here, and use cases here) – to help you capture stories fast, publish them more like a media organisation – regularly and in the most popular formats.
- High impact training platforms (here) – to help you enlighten your team, your ecosystem, your clients or anyone.
- Brand affinity (here) – how to build relevance and trust when attention is hard to get.
Giving back – our podcast, Extraordinary
As part of our CSR, we use our skills and resources to “give back” on issues we are passionate about. These projects are funded by us, non commercial and intended to have impact. For these projects, we leverage our expertise and resources to help people share their stories.
Extraordinary is one such project. For this podcast, we interview people who have achieved or are doing extraordinary things. The podcast focusses on people with positive, empowering, impressive stories to tell; people who have been making a difference.
Take a look at our back catalogue of episodes here. Or find out a little more about the background here.
When business as usual no longer works
In August 2020, as the Covid-19 pandemic disrupted international travel, regional business and local economies around the world, we published our book ReThink, and launched the ReThink channel online. (You can access ReThink here).
The channel and the book reflect hundreds of interviews we’ve shot with interesting personalities during the last decade. Personalities like Iron Maiden’s frontman Bruce Dickinson, rugby legend Sir Clive Woodward, business celebrity Sir Richard Branson, and co-founder of the Eden Project, Tim Smit. We recall building VR content for a financial services company in the Austrian Alps and standing on the edge of a disused clay pit discussing the impossible with the founder of the Eden Project. We talk to academics, commentators, entrepreneurs, scientists, military officers and olympians.
The concept behind ReThink is to allow our audience to learn from others – it is summed up nicely by our creative director and co-founder, James Kirk:“Surviving this significantly changed business landscape is more about adapting multiple innovations from the wider business world as they emerge. You can be like a chef, taking various ingredients to concoct a new recipe. ”
Intrigued? Please get in touch …
We’re always interested in starting conversations with new contacts – even if we don’t end up working together. Let’s discuss how we might help you, or someone you know. Or let’s just exchange some ideas.
