This page has been set up to help you understand our capabilities, our work and our track record in just a few minutes. We’ve linked through to some key resources on our website, so that you can dig a little deeper into areas which interest you. Or if you’re short of time, just watch the video below.
The work we produce for clients cuts through, gets attention and achieves results for their business. We also have some innovative production techniques, methodologies and platforms which mean that we achieve significant outcomes on constrained corporate budgets.
With the rapid convergence of digital and TV (video is the most popular digital content type), content marketing needs to be based around digital video. To steal the show, you need to learn from other industries and ensure that content is extremely well conceived, superbly produced, and cleverly distributed.
yBC’s work explained in less than 2 minutes
The short video below (from August 2020) explains some of the core work yBC delivers to help our clients get attention in a socially distanced world.
Below, you’ll find links to other ways in which we help clients serve up content which is effortless to access, super relevant and exciting to consume.
- Bingeworthy content – engage your audiences like a nimble media organisation with bingeworthy content including the latest video formats – (link here).
- Build brand affinity – why relevance and trust are more important than ever when attention is hard to get – (link here)
- Content Clever – A full range of world class video and content marketing on corporate budgets – (link here)
Who we work with
During the last decade, we’ve worked with some significant market leaders and recognisable brands (see image below).
For a selection of recent case studies, including samples of our work – (click here).
An article Mark published during lockdown …
Click the image below to access an article featuring Mark Sinclair – published during NZ lockdown in April 2020.
When business as usual no longer works
In August 2020, as the Covid-19 pandemic disrupted international travel, regional business and local economies around the world, we published our book ReThink, and launched the ReThink channel online. (You can access ReThink here).
The channel and the book reflect hundreds of interviews we’ve shot with interesting personalities during the last decade. Personalities like Iron Maiden’s frontman Bruce Dickinson, rugby legend Sir Clive Woodward, business celebrity Sir Richard Branson, and co-founder of the Eden Project, Tim Smit. We recall building VR content for a financial services company in the Austrian Alps and standing on the edge of a disused clay pit discussing the impossible with the founder of the Eden Project. We talk to academics, commentators, entrepreneurs, scientists, military officers and olympians.
The concept behind ReThink is to allow our audience to learn from others – it is summed up nicely by our creative director and co-founder, James Kirk:“Surviving this significantly changed business landscape is more about adapting multiple innovations from the wider business world as they emerge. You can be like a chef, taking various ingredients to concoct a new recipe. ”
Intrigued? Please get in touch …
We’re always interested in starting conversations with new contacts – even if we don’t end up working together. Let’s discuss how we might help you, or someone you know. Or let’s just exchange some ideas.