Hero Video

Short and punchy videos produced to the highest broadcast TV standards, aiming to get attention, create excitement and achieve maximum engagement.  These editorial lead videos use a combination of interview footage, graphics and animations to tell the viewers a story in an engaging and original way.  A Hero Video can be produced as a standalone product, or as part of a broader digital package.


  • Can be any length (but optimal length is around 3 minutes).
  • Standalone narrative or part of a broader series of content.
  • High end graphics and animations.
  • Usually editorially lead.
  • Minimum impact on your internal resources – this is managed end-to-end by our team.
  • Minimal time investment required by interviewees.
  • Strong storytelling / narrative thread.
  • Video player technology enabling a Sky Cinema / Netflix-style approach.
  • Video is proven to be the most engaging digital format for a B2B audience, right across the spectrum of seniority, role, industry and background.
  • Excellent underlying analytics.