Social media study 2012: brand websites losing out to social

Global media powerhouse Universal McCann have been undertaking and publishing a major international social media study 2012 documenting web behaviours, preferences and trends over the last few years.  We’ve shared the results of previous iterations of the social media study which have highlighted things like the meteoric rise of social media and that video is
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The content marketing explosion [Infographic]

The very talented team at BlueGlass created an infographic this month which pulls together some of the most up-to-date and salient facts, data and trends in content marketing.  If you need to get your head around what is happening in this area (which of course we all do), just take a look at this great
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Leading industry analyst: spend more on engaging video, less on print, advertising, PR

There is certainly no lack of evidence and analysis which points to content and publishing, and particularly engaging video, as crucially important in the marketing mix in 2012.  In fact, many commentators are saying that brands must “be a publisher” to stand out and even to grow, and that engaging video is key to this.
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Strategic sales team supported by yBC for multi hundred million dollar deal

A team of business development specialists at yBC has just come off “high alert” after delivering a key piece of work to a pen-European client.  Our client, an outsourcing and technology business, has been in the midst of pitch to a global financial services leader.  The pitch took place earlier this week in the three
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Latest video statistics: video rules OK

Most people understand/agree that video is a powerful communications medium.  Over the last few years, various studies have highlighted the power of video, including the incredible fact that video is the most popular form of communication online with more people spending time watching videos than updating their social media profiles, blogging or anything else for
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Cardiff to get new local business tv channel

Hot on the heels of the launch of yBC Southend, comes news yBC is setting up a second regional initiative, this time in Cardiff. yBC Cardiff is a partnership between yBC and local businessman Allan Blair Beaton. Allan is the man behind Social B2B Ltd, and the ideal partner for a venture like this.  Highly
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yBC teams up with leading London law firm Mishcon de Reya

Last week, yBC launched a series of new channels in conjunction with leading London law firm Mishcon de Reya, and the initial feedback from our partners and their key stakeholders is excellent. On Friday night we asked Mishcon de Reya’s business development director Elliot Moss for reaction, via his mobile phone, as he finished the
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Double digit industry beating campaign results

We’re probably not as good as we should be at blowing our own trumpets – largely because we don’t have time to draw breath. Once again, we’ve achieved some incredible results for a client, and this time I’m taking the time to share the good news. In short, we ran two campaigns for our client.
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It’s official: McKinsey finds web 2.0 pays off

A new report in McKinsey Quarterly finds networked enterprises perform better when it comes to market share gains, operating profits and market leadership. In The rise of the networked enterprise: Web  2.0 finds its payday, McKinsey finds: “statistically significant evidence that technology-enabled collaboration with external stakeholders helps organizations gain market share from the competition. They
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A lesson in storytelling at What’s Next Wales

I am always on the lookout for compelling insights and information about social media, and last week in Wales I was in for a treat. It came in the form of a keynote by Trey Pennington, US social media expert and masterful professional speaker. The event was the What’s Next social media event in Cardiff
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