Social Media: broadcast vs. engagement
Guy Rigby, on the change from broadcast marketing to marketing which engages the audience.
Digital Revolution – Technology replacing professionals in 10 years
Graeme Codrington on a Digital Revolution effecting every industry.
Social Media – Emerging trends by Louis Gray
Louis Gray on the emerging trends in social media.
Social Media ROI – Making profits from digital conversation flows
Keith Holdt, of Swiss Post Solutions discusses Social Media ROI
Big data – Today’s data challenge is management not capture
James Parker, of GSK, on the next challenge with big data.
New Marketing: social media vs. traditional marketing
Stan Rapp of Enguage speaks about the new marketing methods vs. traditional marketing methods.
Facebook Bank: The Bank of Facebook
Adam Morallee, of Mishcon de Reya on the Facebook Bank.
Digital Transformation – Measuring Digital Transformation
Markus Becker of SPS International speaks about measuring Digital Transformation
Digital Marketing – Marketing prowess makes UK world leader
John Paleomylites, Founder of beatthatquote.com, speaks to yBC about the UK having the most effective and developed marketing industry, and more specifically in digital marketing. London is a mine of talent that businesses can draw on to benefit them. /**/ Digital marketing is now a formidable part of any businesses marketing strategy. Online has
Technological culture – Digital lifestyle redefining hotel luxury
Michael Levie speaks about the new technological culture