Big data – Today’s data challenge is management not capture
James Parker, of GSK, on the next challenge with big data.
New Marketing: social media vs. traditional marketing
Stan Rapp of Enguage speaks about the new marketing methods vs. traditional marketing methods.
Facebook Bank: The Bank of Facebook
Adam Morallee, of Mishcon de Reya on the Facebook Bank.
Digital Transformation – Measuring Digital Transformation
Markus Becker of SPS International speaks about measuring Digital Transformation
Technological culture – Digital lifestyle redefining hotel luxury
Michael Levie speaks about the new technological culture
Unstructured data – the next challenge
Gayle Sheppard, of Saffron Technology, on unstructured data being a place of opportunity for organisations.
Embracing New Media – Malmaison and HDV embrace new media marketing
Robert Cook, former CEO of Hotel du Vin and Malmaison on staying current with new media channels.
Social Media ROI – How social is saving money at Cisco
LaSandra Brill, of Cisco speaks about Social Media ROI
Customer engagement – how do you know if they are engaged?
Don Peppers, Founding Partner of Peppers & Rogers, speaks about customer engagement.
Business Intelligence – Why we need intelligent systems
Business Intelligence insight from Saffron Technology founder Manny Aparicio