Reverse factoring in Istanbul
This week I took a production team to Istanbul for a shoot with HSBC and their client Kraft Foods. Essentially we shot an editorial-style case study to document how HSBC contributes to Kraft’s success. I learned a lot about reverse factoring and the world of corporate finance – when intelligent people share their insight and
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Accelerating results for a Euro B2B
If you’ve been involved with yourBusinessChannel for long, you’ll know we are champions of “accelerated connection” using social media – particularly when it comes to business development in the B2B space. This week we’re kicking off a new project to do just that with a very motivated European client. We’ve got high expectations about what
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Apple and cool business technology
Stay tuned for some new shows about clever use of technology in business development and HR. We’re going to be interviewing some of Apple’s most interesting clients about how their making technology work for them. As a fan of the whole Apple “experience” I am looking forward to getting started – interesting, and I fully
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Bestselling author supports Power’s ORS philosophy
Sometimes it takes a random, unconnected experience to shed light on something you thought you already knew. Recently I read an interview with science writer Steven Johnson, author of the book Where Good Ideas Come From, and was struck by how his conclusions were in harmony with Thomas Power’s philosophy that we need to be
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Gap teaches us “community” is a reality that needs dealing with
If you follow business news you’ll have witnessed some interesting issues management by Gap of late. Whether you think what happened is right or wrong, there is I think a greater lesson for everyone in business today. That’s the fact that today a (relatively small) group of customers can make a big noise and derail
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Connie Bensen, yBC’s reporter at Blogworld
This month the big news in social media marketing is Blogworld, the world’s largest social media conference, and it’s happening in Las Vegas over the next few days. For the many people who can’t make the event, the good news is that yourBusinessChannel has got its very own insider and she’ll be keeping us posted with all
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B2Bs find social media great for brand building, relationships
Building brand reputation and awareness are the most effective uses of social media for B2Bs, according to a new data just released byMarketing Sherpa and available free on their site during October 2010. The research found 92% respondents thought social media was very effective or somewhat effective at influencing B2B brand reputation, and 91% consider
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Alterian acquires Intrepid – share price goes up
Around 36 hours ago, our client Alterian Plc announced to the market that it had acquired Intrepid Inc (by the way, if you look at there homepage, I love that fish). In the meantime, there’s been plenty of buzz about the news on social networks, including of course Twitter and Facebook, as the news spread.
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Helping PR stay current
Keeping on top of the “stakeholder communications” brief means most PR practitioners are quietly adapting their skill set and market offer to deal with the hard fact that their clients’ important stakeholders spend a significant amount of time online. One of the most high profile examples of course is Edelman, which now advocates engaging with
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ROI guarantee goes to the heart of the matter
Are you a marketer or business leader who’s sitting on the fence about social media? Engaged but not investing? I’ve got a challenge for you. What if yBC.tv were prepared to guarantee positive ROI for all significant editorial and 1:1 marketing campaigns you do with us? Would that help? At yBC.tv we’ve been having some
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