The irony of “research in motion”
Tomorrow, I head to Berlin to speak at the annual BlackBerry EMEA Alliance Summit 2010. I’ll be there for the rest of the week. Between 250 and 350 of BlackBerry’s partners – from mobile networks to niche two man developers – will be attending, and there is a packed agenda. Research in Motion (RIM, the
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yBC becomes YouTube partner
We have been active on YouTube for quite some time, but earlier this week we received confirmation yourBusinessChannel has become an official YouTube partner. In addition to being the #1 video site in the world, YouTube is also the second largest search engine on the internet. That’s why we’ve been posting our great content on
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Video keeps online comms on-message
When bloggers pick up company press releases, more than ¾ of them distort the original company message, according to research from PR firm Burston Marsteller and reported in Emarketer. Burson-Marsteller looked at over 150 messages sent out by FT Global 100 firms, and discovered a significant gap between the message and the coverage. Distortion was highest
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Apple and cool business technology
Stay tuned for some new shows about clever use of technology in business development and HR. We’re going to be interviewing some of Apple’s most interesting clients about how their making technology work for them. As a fan of the whole Apple “experience” I am looking forward to getting started – interesting, and I fully
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Social media: what’s in it for retail?
My colleague and yBC founder Mark Sinclair recently spent a very interesting couple of hours speaking to a breakfast meeting of high-end retailers about social media opportunities. They came to the topic with little information but plenty of curiosity. His job was to answer that all-important question, what’s in it for me? The answer, we
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Bestselling author supports Power’s ORS philosophy
Sometimes it takes a random, unconnected experience to shed light on something you thought you already knew. Recently I read an interview with science writer Steven Johnson, author of the book Where Good Ideas Come From, and was struck by how his conclusions were in harmony with Thomas Power’s philosophy that we need to be
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Gap teaches us “community” is a reality that needs dealing with
If you follow business news you’ll have witnessed some interesting issues management by Gap of late. Whether you think what happened is right or wrong, there is I think a greater lesson for everyone in business today. That’s the fact that today a (relatively small) group of customers can make a big noise and derail
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Off to Brussels and a brush with EU politics
Shortly I will be heading to Brussels to speak to some industry associations about social media monitoring. In some way the move into the lobbying arena will be a new one for yourBusinessChannel, but in others it’s very much business as usual. After all, what are industry associations but brands that need to understand what
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Connie Bensen, yBC’s reporter at Blogworld
This month the big news in social media marketing is Blogworld, the world’s largest social media conference, and it’s happening in Las Vegas over the next few days. For the many people who can’t make the event, the good news is that yourBusinessChannel has got its very own insider and she’ll be keeping us posted with all
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yBC partners with Ecademy to spread digital mindset
If you haven’t yet heard about Ecademy’s Digital School, here’s hoping you soon will have. It’s the latest initiative from yourBusinessChannel’s close collaborators Thomas and Penny Power (founders of ecademy.com), who are making it their mission not just to spread the word about digital business, but to actively help people develop a digital mindset and
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